This was the key priority for BID levy payers when they voted for the BID.
Promoting the area not only locally but to an audience beyond the borders of Fife will help to inject life and vibrancy into Kirkcaldy, attracting more people to the area and enhancing its identity as a desirable location to shop, socialise and do business which will help to attract much needed investment to the town centre.
In addition to marketing and promoting Kirkcaldy, Kirkcaldy4All also aims to increase the number and size of events, particularly family-friendly events to encourage more families into the town centre. The increased footfall will help to create a buzz in the town centre and earn Kirkcaldy the reputation of being a fun place to visit with families.
Our work will also involve striking a good balance between online and offline promotional activity, including the steady growth of “Social Media” such as Facebook, Twitter, Instagram and other social media platforms.
Kirkcaldy4all aims to create a more attractive town centre and improve peoples’ perception of Kirkcaldy. This in turn helps to attract more footfall. Projects which Kirkcaldy4all is involved with are increased floral enhancements, including the Beautiful Scotland awards, Waste removal services and advice, window dressing, gull control and gutter cleaning. We will of course continue working towards improving both the visual and environmental impact within the BID Area, and help ensure that our Town Centre becomes cleaner and a more attractive place to work, shop, and spend leisure time in.
One of Kirkcaldy 4 All's prime objectives is to ensure that the Town Centre is a safe and welcoming place to work, visit and shop.
We work closely with Fife Constabulary and Fife Council to help ensure that all aspects of crime and anti-social behaviour are dealt with. As part of this campaign the Shop Safe Radio system is widely used by retailers in and around the Town Centre. The system allows instantaneous communication between the retailers and the police and there has also been the added scheme of ‘Check-out’ which enables retailers to share images of potential shop lifters or suspects.
Kirkcaldy 4 All was also recently (2014) awarded the ‘Safer Shopping Accreditation’ by the Scottish Business Resilience Centre. Kirkcaldy is only the third town in Scotland to have been presented with this award. There is a lengthy and in-depth assessment of numerous criteria in order to obtain this award, and reflects the great collaborative nature of Kirkcaldy’s Town Centre business community, Police and BID Company, in the prevention of crime.
Through the work of Kirkcaldy4All, the business community within the BID area has the opportunity to engage better with the local authority and other relevant organisations. The BID is the vehicle for the business community to have its share of voice.
Kirkcaldy4All also seeks to add value to our BID members in every way possible. Reduction in business overheads continues to be a key target and through partnerships, we are able to secure reductions in utilities, energy, merchant services and IT and phone networks.
We also provide a very popular Business Grant Scheme, aimed especially at the smaller independent businesses. This grant scheme, which is part funded by the BID and Council, helps small businesses with the purchase of work related items, uniforms, computers, re-decoration, new signage or helping with advertising the business.
We also aim to keep our BID members engaged by communicating and meeting regularly. We hold quarterly Business Forums in different locations around the town, to discuss upcoming events and other topical issues in the town. These are both informative and allows networking in a casual environment. We also publish a quarterly newsletter which is emailed or delivered to all BID members.